K-pop 팬덤의 조직과 활동 편집하기 (부분)

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K-pop fandoms transcend simple fan gatherings to function as systematically organized and proactively active cultural communities, exhibiting unique characteristics in global popular music fan culture. K-pop fan clubs operate centered around official fan cafes, and each fandom possesses a unique name and symbolic color that strengthen belonging and identity. Fans share information through online communities and express their affection and support for artists by planning and executing various fan projects including birthday advertisements and merchandise production.

K-pop fan clubs primarily operate official fan cafes on platforms such as Naver Cafe or Daum Cafe. Official fan cafes are official communities recognized by entertainment agencies, operated through membership tier systems, and provide the latest news, schedules, and ticket reservation information. Fandom names symbolize the relationship between artists and fans: BTS’s fandom “ARMY” is an acronym for “Adorable Representative M.C for Youth,” conveying the meaning of standing together with BTS. BLACKPINK’s fandom “BLINK” is a portmanteau of “BLack” and “PINK,” while TWICE has “ONCE” and EXO has “EXO-L,” each fandom bearing a distinctive name. Additionally, each fandom has a unique symbolic color, for example ARMY uses purple while BLINK uses black and pink, which are utilized in light sticks (<i>eungwonbong</i>) and cheering tools.

One of fans’ most representative activities is birthday advertisement projects, where billboards, subway advertisements, and bus advertisements are posted to coincide with artists’ birthdays or debut anniversaries. Congratulatory messages and photos are displayed on large electronic billboards in high-traffic areas such as Gangnam Station, Hongik University Station, and Myeongdong in Seoul. This practice has spread to major cities worldwide, with K-pop artist birthday advertisements visible in New York’s Times Square and Tokyo’s Shibuya. Beyond birthday advertisements, fan projects take various forms including merchandise production, distribution of concert cheering tools, and campaigns encouraging music streaming and album purchases. Fans voluntarily fundraise and divide roles to successfully execute projects, demonstrating the powerful organizational capacity and dedication of K-pop fandoms. This fandom culture is recognized both as a core driver propelling the growth of the K-pop industry and as a unique cultural phenomenon co-created by artists and fans.