K-pop 팬덤의 글로벌 네트워크와 사회 활동 편집하기 (부분)

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K-pop fandoms have formed global networks transcending borders based on social media and digital platforms, evolving into proactive cultural communities that practice charitable activities and social contribution beyond music consumption. Fans worldwide communicate in real-time through various platforms including Twitter, Instagram, YouTube, and Weverse, spreading K-pop content across language barriers through fan translations and subtitle production. Additionally, fandoms lead various social activities in artists’ names including donations, environmental protection, and social justice realization, creating a new cultural phenomenon called “fan activism.”

K-pop fandom global networks are built centered on social media. Twitter is the platform where K-pop fans are most active, with fans worldwide sharing information in real-time and leading trends through hashtags. Instagram and YouTube serve as spaces for sharing fan creations such as fan art, cover dances, and reaction videos, while Weverse is an official platform where HYBE artists and fans can directly communicate. Although global fans speak different languages, they voluntarily perform lyric translations, video subtitle production, and interview translations, contributing to the international spread of K-pop content. These fan translation activities have played a decisive role in K-pop spreading worldwide across language barriers.

K-pop fandom social activities manifest in various forms. Fans donate to international relief organizations such as UNICEF and Save the Children in artists’ names to coincide with birthdays or debut anniversaries, or deliver contributions to environmental protection organizations. In Korea, “rice wreath” (<i>ssal hwahwan</i>) culture has established itself as a unique fan culture, where rice wreaths sent to concerts or event venues are subsequently donated to neighbors in need. Various charitable projects including winter briquette (<i>yeontan</i>) donations, children’s meal support, and animal shelter sponsorship are conducted under fandom leadership.

Recently, fan activism has expanded to social justice and human rights issues. BTS’s fandom ARMY participated in the Black Lives Matter movement conducting large-scale donation campaigns, and has raised voices on social issues including climate change response and LGBTQ+ rights support. Fandoms have grown beyond simply being groups supporting artists into agents practicing the positive messages artists convey and leading social change. This global networking and social activity of K-pop fandoms presents a new fan culture model for the 21st-century digital age, playing an important role in establishing K-pop beyond a simple music genre as a global cultural movement.