한복을 활용한 K-패션 브랜드 편집하기 (부분)

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Korean designer brands that incorporate traditional Korean clothing aesthetics into contemporary fashion are showcasing the originality of K-fashion to the world through the harmony of tradition and modernity. These brands reinterpret the traditional lines and structures of traditiona attire, or <i>hanbok</i>, in contemporary ways, attracting attention in the global fashion market and demonstrating that <i>hanbok</i> can evolve beyond mere traditional costume into modern fashion items.

Representative <i>hanbok</i> fashion brands include Leesle, Tchai Kim, Danha, and Malrang. Leesle, founded by designer Hwang Yi-seul, presents work that reinterprets the curved beauty and relaxed silhouettes of <i>hanbok</i> in modern designs. While utilizing the colors and materials of traditional <i>hanbok</i>, the brand adds practicality that allows the garments to be worn in everyday life, gaining popularity both domestically and internationally. Tchai Kim, led by designer Kim Young-jin, presents collections that boldly apply the structural characteristics of <i>hanbok</i> to contemporary fashion and is active on international stages including Paris Fashion Week.

Danha is a brand that combines the skills of traditional <i>hanbok</i> artisans with modern design, presenting high-quality <i>hanbok</i>-based garments made by hand. Malrang is a casual <i>hanbok</i> brand with a youthful sensibility, receiving positive responses from younger generations with comfortable yet stylish designs. Additionally, <i>hanbok</i> designers such as Kim Hye-soon, Kim Ri-eul, and Lee Young-hee are continuing the dignity of <i>hanbok</i> in contemporary ways based on their extensive experience and expertise.

The Korean cosmetics brand Sulwhasoo derives inspiration from <i>hanbok</i> for its package design and branding, promoting Korean traditional aesthetics to the world, and brands like Paraso also present fashion incorporating <i>hanbok</i> elements. These <i>hanbok</i> fashion brands participate in major fashion shows such as Seoul Fashion Week and New York Fashion Week, continuously expanding the contemporary possibilities of <i>hanbok</i>. Their activities contribute to establishing <i>hanbok</i> not as something confined to tradition but as an important source of inspiration for contemporary fashion.