음악 방송과 팬 응원 문화 편집하기 (부분)

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Korean music broadcast programs serve as core platforms for the K-pop industry, functioning as unique cultural spaces where artists promote new songs and fans provide direct support. Major terrestrial and cable broadcaster music programs—KBS’s <i>Music Bank</i>, MBC’s <i>Show! Music Core</i>, SBS’s <i>Inkigayo</i>, and Mnet’s <i>M Countdown</i>—broadcast weekly on a regular basis, selecting first-place winners by comprehensively evaluating music charts, album sales, broadcast scores, and viewer votes. In this process, fans actively participate in cheering by holding light sticks and singing along in unison, while conducting organized activities encouraging music streaming and album purchases.

One of the most distinctive cultures of music broadcasts is light stick culture. Light sticks (<i>eungwonbong</i>) are portable lighting devices with colors and designs symbolizing each artist’s fandom, which fans wave together at concerts and music broadcast recording venues for support. BTS’s “ARMY Bomb,” BLACKPINK’s “Bl-ping-bong,” TWICE’s “Candy Bong,” and others transcend simple lighting to become symbols representing fandom identity. Recently, light sticks have technologically advanced by applying Bluetooth technology, enabling entire venues to synchronize color changes simultaneously.

Group singing culture (<i>ttaechang</i>) is a phenomenon where fans sing along with artists’ songs at music broadcasts or concerts, sometimes with fans taking charge of specific parts. This provides an experience of unity between artists and fans and has established itself as a characteristic element of Korean popular music performance culture. Fans participating in music broadcast recordings cheer enthusiastically by shouting support slogans and chanting artists’ names.

Music broadcast first-place victories hold great significance for K-pop artists and fandoms. When achieving first place, artists receive the opportunity to perform again on an encore stage, and fans anticipate the artist’s promised “first-place pledge” (<i>1wi gongyak</i>), such as special performances or fan services. To this end, fans conduct organized activities encouraging streaming on music platforms such as Melon, Genie Music, and Bugs, and purchasing albums in large quantities. Fan cafes and social media share streaming guides and voting methods, with entire fandoms moving toward a single goal. This music broadcast and fan support culture constitutes the core of the powerful fandom culture underpinning K-pop’s global success and represents a unique characteristic of Korean popular culture co-created by artists and fans.