방탄소년단 'IDOL'과 한국 전통 음악의 만남 편집하기 (부분)

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BTS’s 2018 song “IDOL” is a representative work that creatively combined Korean traditional music with K-pop to confidently showcase Korean identity on the world stage. The song, with lyrics co-written by leader Kim Nam-joon (RM), merged traditional percussion ensemble (<i>samulnori</i>) rhythms and traditional instrument sampling with EDM (electronic dance music) beats, while the music video contemporarily reinterpreted Korean traditional cultural elements including traditonal Korean clothing (<i>hanbok</i>), mask dance drama (<i>talchum</i>), and traditional dance, leaving a powerful impression on global audiences. “IDOL” positively expresses Korea’s unique cultural roots within the Western-centered music industry, standing as a symbolic case demonstrating that K-pop can simultaneously achieve cultural identity and global popularity.

The musical characteristic of “IDOL” lies in sampling the rhythms of <i>samulnori</i>’s core instruments— the small gong (<i>kkwaenggwari</i>), the hourglass drum (<i>janggu</i>), the barrel drum (<i>buk</i>), and the large gong (<i>jing</i>)—harmonizing them with contemporary beats. <i>Samulnori</i> is Korean traditional percussion music where these four instruments symbolize thunder, rain, wind, and clouds respectively, creating dynamic rhythms. BTS combined these traditional rhythms with EDM and hip-hop beats to create a distinctive sound. The lyrics also actively employ Korean phrases alongside self-affirming messages such as “You can’t stop me lovin’ myself,” conveying Korean sentiment.

The music video presents a visual feast of Korean traditional culture. Set against Korea’s symbolic locations including Gyeongbokgung Palace and Gwanghwamun Gate, members wear ornate <i>hanbok</i> and perform choreography inspired by traditional and mask dances. The video features symbols from Korean traditional art and folk beliefs including color schemes utilizing the five cardinal colors (<i>obangsaek</i>: blue, red, yellow, white, black), masks, fan dance, and dragons, which combine with contemporary cinematography to complete a unique aesthetic. A version featuring American rapper Nicki Minaj was also released, further expanding the song’s impact in the global music market.

“IDOL” achieved significant commercial success by entering the Billboard Hot 100 chart at number 11 immediately after release, and its music video recorded hundreds of millions of views on YouTube. The song reinterpreted Korean traditional culture not as “outdated” but as “something to be proud of,” inspiring cultural self-esteem among younger generations. BTS’s “IDOL” serves as a cultural bridge connecting tradition and modernity, Korea and the world, proving that K-pop can lead global trends while inheriting traditional culture—an innovative work demonstrating the creative potential of cultural fusion.