드라마 촬영지 관광 프로그램 편집하기 (부분)

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Tourism programs utilizing drama filming locations have become core content of Korean Wave (<i>hallyu</i>) tourism and an important revenue source for Korea’s tourism industry. The Korea Tourism Organization and the Ministry of Culture, Sports and Tourism have developed drama filming location tours as official tourism products and collaborated with local governments to expand experience programs and infrastructure. These tourism programs have evolved beyond simply visiting locations into comprehensive cultural tourism products that recreate scenes from dramas and offer direct experiences of Korean culture.

K-drama tours are offered as package tours connecting famous filming locations across the country including Seoul, Busan, Jeju, and Jeonju. The Korea Tourism Organization has developed “Korean Wave tourism courses” for foreign tourists, operating tour products that combine drama filming locations, K-pop performance venues, and Korean food experiences. Tour buses circuit major filming locations while guides provide background explanations about the dramas along with filming anecdotes. Tours visiting Seoul’s representative drama filming locations—Namiseom Island, Bukchon Hanok Village, Gyeongbokgung Palace, Myeongdong, Hongdae, and Gangnam—as day-long courses are particularly popular.

Filming location pilgrimages are a form of tourism where fans of specific dramas directly visit locations where key scenes were filmed, reenacting drama scenes for photographs and sharing them on social media. For example, filming locations for <i>Guardian: The Lonely and Great God</i> including Incheon Songdo Central Park, Jumunjin in Gangneung, and Gyeongbokgung Palace have become essential pilgrimage destinations for fans. Local tourism authorities have responded to this demand by installing drama scene photo zones, guidance signboards, and souvenir shops, and distributing filming location tour maps to enhance tourist convenience.

Drama set tours are provided at facilities including Mungyeongsaejae Open Set, Korean Folk Village, and MBC Dramia (Dae Jang Geum Park), where visitors can tour actual filming sets and participate in experience programs such as wearing traditional costumes or taking photographs with props. Some sets operate exhibition halls introducing drama production processes and VR experience facilities, providing richer tourism experiences. These drama filming location tourism programs contribute directly to regional economies, promoting growth in related industries including accommodation, food and beverage, and souvenir sales. Korean Wave fan tours in particular perform a public diplomacy role by disseminating positive images of Korea and promoting cultural exchange, establishing themselves as sustainable growth drivers for Korean tourism.