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===Eng=== Korean dramas have played a decisive role in transforming actual filming locations into world-famous tourist destinations. “Pilgrimage tours” to filming locations after drama broadcasts have become an important pillar of Korean Wave (<i>hallyu</i>) tourism, with some regions significantly enhancing their regional identity and tourism revenue thanks to dramas. Representative examples include Namiseom Island, Gamcheon Culture Village in Busan, and Jeju Olle Trail. Namiseom Island is a small crescent-shaped island in the Bukhangang River in Chuncheon, Gangwon-do Province, that became a world-renowned tourist destination after serving as a primary filming location for the 2002 drama <i>Winter Sonata</i>. Starring Bae Yong-joon and Choi Ji-woo, <i>Winter Sonata</i> is regarded as the genesis of the Korean Wave phenomenon and achieved explosive popularity especially in Japan. The drama’s iconic metasequoia tree-lined path became Namiseom Island’s signature attraction, and annual visitor numbers surged after the drama’s broadcast, growing into a tourist destination that now attracts over 3 million visitors annually. Namiseom Island stands as a representative case demonstrating the impact of drama filming locations on regional economies as the origin of Korean Wave tourism. Gamcheon Culture Village in Busan is a hillside community formed when Korean War refugees settled there, featuring a unique landscape of colorfully painted houses arranged in terraced formation. Originally an underdeveloped area, regeneration efforts began in 2009 through village art projects, and as it was utilized as a filming location for various dramas and entertainment programs, it became known as "Busan’s Santorini" and transformed into a tourist attraction. Murals and sculptures are installed throughout the village, and visitors walk through maze-like alleyways taking photographs and visiting cafes and galleries. Jeju Olle Trail consists of approximately 425 kilometers of walking paths along Jejudo Island’s coast and interior, composed of 26 courses. The Olle Trail has appeared as a backdrop in various dramas and entertainment programs, establishing itself as a destination where domestic and international tourists can experience Jeju’s nature. As Jeju’s beautiful landscapes were introduced through drama filming locations, Olle Trail trekking became a core component of Jeju tourism. In this way, dramas bestow new meaning and value upon actual places, serving as important mediators that revitalize regional tourism industries through Korean Wave fans’ pilgrimage tours.
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