대장금과 초기 한류 열풍 편집하기 (부분)

===Eng===
The drama <i>Dae Jang Geum</i>, which aired on MBC from 2003 to 2004, became a cultural phenomenon across Asia and played a pivotal role in the early Korean Wave (<i>Hallyu</i>). Through the life of Jang Geum, the first female royal physician of the Joseon dynasty (1392–1910), the drama introduced Korean traditional culture, royal cuisine, and medicine to the world, marking a significant turning point in the global expansion of Korean dramas.

Actress Lee Young-ae starred as the protagonist Jang Geum, delivering a performance that garnered critical acclaim both domestically and internationally. Through this role, Lee established herself as one of Korea’s leading actresses and became a star across Asia alongside the drama’s success. The series achieved a peak viewership rating of 57% in Korea, cementing its status as a national drama, and subsequently opened new chapters for <i>Hallyu</i> through its overseas distribution. Additionally, Lee Young-ae won the Grand Prize at the MBC Drama Awards in 2003 for her role, solidifying her position as a leading actress.

The drama resonated strongly in countries throughout Asia. In China, it recorded high viewership ratings when it aired in 2005, creating what became known as the “Dae Jang Geum syndrome.” In Japan, the series was broadcast on NHK, reshaping perceptions of Korean dramas. Notably, the drama also aired in the Middle East and Central Asia, including Iran and Uzbekistan, demonstrating its ability to resonate with audiences across diverse cultural backgrounds.

The success of <i>Dae Jang Geum</i> extended beyond the popularity of a single drama to spark broader interest in Korean culture. Following its broadcast, curiosity about Korean food—particularly royal cuisine—and traditional Korean medicine surged. Korean restaurants bearing the name “Daejanggeum” opened across Asia, and inquiries about Korean ingredients and cooking methods flooded in. Interest in <i>hanbok</i> (traditional Korean clothing), the Korean language, and Korean tourism also rose, significantly contributing to the spread of <i>Hallyu</i>.

The significance of <i>Dae Jang Geum</i> in the early Korean Wave cannot be overstated. While <i>Hallyu</i>, which began in the late 1990s, initially spread primarily through pop music and films, <i>Dae Jang Geum</i> confirmed the potential of drama as a vehicle for the Korean Wave. Through the historical drama genre, it effectively conveyed Korean traditional culture, positively influencing the overseas expansion of subsequent historical dramas such as <i>Jumong</i> and <i>Queen Seondeok</i>.

The drama is also regarded as a case study demonstrating the export potential of Korean cultural content. Through <i>Dae Jang Geum</i>, MBC established a successful model for drama exports, providing momentum for the Korean broadcasting industry to actively pursue overseas markets. Following the drama’s success, Korean dramas began to be exported beyond Asia to the Middle East, Latin America, and Africa, establishing themselves as truly global content.

<i>Dae Jang Geum</i> functioned not merely as entertainment but also as a tool of cultural diplomacy, promoting Korean history and culture. Through the drama, many foreigners encountered the history of the Joseon period and palace culture, contributing to the formation of a positive image of Korea. It is no exaggeration to say that <i>Dae Jang Geum</i> stands at the starting point of the phenomenon of K-dramas being loved worldwide today.